Who Should Be Involved in AMP Implementation for a Business Website?
Accelerated Mobile Pages (AMP) is an open-source initiative aimed at creating fast-loading mobile pages. With the increasing number of mobile users, businesses need to ensure their websites load quickly on mobile devices. Implementing AMP can help achieve this goal, but who should be involved in the process? Here are the key stakeholders that should be involved in AMP implementation for a business website:
1. Web Developers
Web developers are responsible for implementing AMP on a business website. They should be proficient in HTML, CSS, and JavaScript and have a good understanding of how to optimize web pages for speed. They will need to modify the website's code to ensure it is compliant with AMP guidelines, such as removing certain types of JavaScript and CSS.
2. SEO Experts
Search Engine Optimization (SEO) experts should also be involved in the AMP implementation process. AMP pages may have a positive impact on a website's search engine rankings, but SEO experts need to ensure that the implementation does not negatively affect the website's overall SEO strategy. They may need to modify the website's metadata and ensure that the website's URLs are properly configured for AMP.
3. Content Creators
Content creators should also be involved in AMP implementation. AMP pages are designed to load quickly, but this can sometimes come at the expense of design elements and rich media. Content creators will need to adapt their content to ensure it is suitable for AMP pages while still conveying the desired message to the user.
4. UX Designers
User Experience (UX) designers are responsible for ensuring that the website is easy to navigate and use for visitors. They should be involved in the AMP implementation process to ensure that the website's AMP pages maintain a good user experience. This may involve modifying the website's design and layout to ensure that it is compatible with AMP guidelines.
Overall, AMP implementation for a business website is a complex process that requires the involvement of multiple stakeholders. Web developers, SEO experts, content creators, and UX designers should all work together to ensure that the website's AMP pages load quickly, maintain a good user experience, and contribute to the website's overall SEO strategy.