Who Should Be Involved in AMP Stories Optimization for a Business Website?

Accelerated Mobile Pages (AMP) Stories are a relatively new form of web content that allow businesses to create visually-rich and interactive mobile experiences. But who should be involved in optimizing AMP Stories for a business website?

The answer depends on a few factors, including the size of your organization, your existing team's skill set, and the complexity of your website. Here are some key roles to consider:

1. Web Developer

At a minimum, you'll need a web developer to set up AMP Stories on your website. They'll need to install the necessary plugins and ensure that your Stories are properly integrated into your site's design and functionality.

2. Content Creator

AMP Stories are highly visual, so you'll need a skilled content creator to design and develop engaging Stories. They should be familiar with graphic design, animation, and video production, as well as the technical requirements of AMP Stories.

3. SEO Specialist

While AMP Stories are designed for mobile devices, they can also help improve your website's overall search engine optimization (SEO). An SEO specialist can help ensure that your Stories are properly optimized for search engines, including using relevant keywords and metadata.

4. UX Designer

User experience (UX) is critical for the success of AMP Stories. A UX designer can help ensure that your Stories are easy to navigate, visually appealing, and engaging for your target audience.

Overall, optimizing AMP Stories for a business website requires a team effort. Depending on your organization's size and needs, you may need to involve additional roles, such as a project manager or social media specialist. By bringing together a diverse team with the right skills, you can create compelling and effective AMP Stories that help drive traffic and engagement to your website.