Who Should Be Involved in EAT Optimization for a Business Website?

When it comes to optimizing your business website for EAT (Expertise, Authoritativeness, Trustworthiness), there are a few key players that should be involved in the process:

1. Content Creators

The content on your website is one of the most important factors when it comes to EAT optimization. Your content creators should have a strong understanding of your business and industry, and be able to produce high-quality, authoritative content that is backed up by research and credible sources.

2. SEO Specialists

Search engine optimization (SEO) plays a crucial role in EAT optimization. Your SEO specialists should be familiar with Google's E-A-T guidelines and be able to implement strategies that improve your website's EAT score, such as optimizing your site structure, meta tags, and content for relevant keywords.

3. Marketing Team

Marketing is another important component of EAT optimization. Your marketing team should be able to create a strong brand identity and online presence that reinforces your expertise and authority in your industry. This can include social media marketing, influencer outreach, and other strategies that help build trust with your audience.

4. Web Developers

Your website's design and functionality can also impact your EAT score. Your web developers should ensure that your site is easy to navigate, mobile-friendly, and has a fast page load time. They should also implement secure HTTPS protocols and schema markup to help search engines better understand the content on your site.

By involving these key players in your EAT optimization efforts, you can help improve your website's credibility and authority, which can lead to higher search engine rankings, more traffic, and ultimately, more business.