Who Should Be Involved in Content Siloing for a Business Website?
Content siloing is the process of organizing website content into specific categories or themes, with the goal of improving SEO and user experience. While it may seem like a straightforward task, content siloing requires the input and expertise of several key players within a business organization.
1. Content Strategist
The content strategist should be involved in the content siloing process from the very beginning. They are responsible for determining the overall content strategy and ensuring that the silos align with the organization's goals and messaging. They should work closely with the SEO specialist and UX designer to ensure the content is structured and labeled correctly.
2. SEO Specialist
The SEO specialist is responsible for ensuring that the content is optimized for search engines. They should have input on the content silo structure and labeling to ensure that it aligns with the organization's keyword strategy. They should also ensure that each silo has a clear topic focus and that the content is optimized for that topic.
3. UX Designer
The UX designer is responsible for ensuring that the website is easy to navigate and that the content is presented in a user-friendly way. They should have input on the silo structure and labeling to ensure that the user can easily find the information they are looking for. They should also ensure that the content is presented in a visually appealing way.
4. Content Creators
The content creators are responsible for producing the content that will be organized into silos. They should work closely with the content strategist, SEO specialist, and UX designer to ensure that the content is aligned with the organization's goals, optimized for search engines, and presented in a user-friendly way.
Overall, content siloing is a collaborative process that involves input from multiple stakeholders within a business organization. By working together, the team can ensure that the website's content is organized in a way that benefits both the user and the organization.