Who Should Be Involved in Link Reclamation for a Business Website?

Link reclamation is the process of identifying and fixing broken links that point to your website. This is an important SEO strategy that can help you recover lost traffic and improve your website's search engine rankings. But who should be involved in this process? Here are the key players:

1. SEO Specialist

The SEO specialist is responsible for identifying broken links, analyzing the link profile, and developing a link reclamation strategy. They should have a good understanding of link building, anchor text optimization, and Google Webmaster Guidelines.

2. Content Manager

The content manager is responsible for creating and publishing high-quality content that attracts natural backlinks. They should work closely with the SEO specialist to identify opportunities for link reclamation and develop content that targets those opportunities.

3. Web Developer

The web developer is responsible for fixing broken links, redirecting URLs, and implementing technical SEO optimizations. They should work closely with the SEO specialist to ensure that all technical SEO best practices are followed.

4. Marketing Manager

The marketing manager is responsible for overseeing the link reclamation process and ensuring that it aligns with the company's overall marketing strategy. They should also work closely with the SEO specialist to measure the ROI of link reclamation efforts.