Who Should Be Involved in Content Repurposing for a Business Website?

Content repurposing is the process of taking existing content and adapting it for use in different formats or channels. For a business website, this could mean turning a blog post into a video or creating a social media post from an infographic. But who should be involved in this process? Here are some key stakeholders to consider:

1. Content Creators

The first group of stakeholders to involve in content repurposing are the content creators themselves. These are the people who originally wrote the blog post, created the infographic, or developed the video. They have the knowledge and expertise to determine which pieces of content are best suited for repurposing and which channels to use for distribution.

2. Marketing Team

The marketing team is another key stakeholder in the content repurposing process. They can help determine which channels are most effective for reaching the target audience and can provide guidance on how to optimize the repurposed content for each channel. They may also have access to data and analytics that can help inform the repurposing strategy.

3. Designers and Developers

Depending on the type of content being repurposed, designers and developers may also need to be involved. For example, if an infographic is being turned into a video, a designer may need to create new visual elements that work well in a video format. Similarly, a developer may need to code the video so that it can be embedded and played on the website.

4. SEO Specialists

Finally, it's important to involve SEO specialists in the content repurposing process. They can help ensure that the repurposed content is optimized for search engines, making it easier for people to find when searching for relevant topics. They may also have insights into which keywords and topics are currently popular and can help guide the repurposing strategy accordingly.

Overall, content repurposing is a collaborative effort that involves a variety of stakeholders. By involving content creators, marketing teams, designers and developers, and SEO specialists, businesses can ensure that their repurposed content is effective and well-optimized for each channel and format.