Who Should Be Involved in Google Analytics Custom Reports for a Business Website?

Google Analytics provides a wealth of data about how users interact with your website, but making sense of all that data can be a challenge. That's where custom reports come in. With custom reports, you can filter and group data to get the insights that matter most to your business.

But who should be involved in creating and analyzing these custom reports? Here are a few key stakeholders to consider:

1. Marketing Managers

Marketing managers are often responsible for driving traffic to the website and converting visitors into leads or customers. As such, they should be involved in creating custom reports that focus on metrics such as traffic sources, conversion rates, and customer behavior on the site.

2. Web Developers

Web developers are responsible for building and maintaining the website. They should be involved in creating custom reports that track the performance of the site, including metrics such as page load times, bounce rates, and error rates.

3. Business Analysts

Business analysts are responsible for analyzing data and providing insights to help drive business decisions. They should be involved in creating custom reports that provide a holistic view of website performance, including metrics such as revenue generated from the website, customer lifetime value, and customer acquisition costs.

By involving these key stakeholders in the creation and analysis of custom reports, you can ensure that your business is getting the insights it needs to make informed decisions about website performance and optimization.