Who Should Be Involved in Google Data Studio Reporting for a Business Website?

Google Data Studio is a powerful tool that allows businesses to visualize and analyze their website data. However, it can be overwhelming to figure out who should be involved in the reporting process. Here are some key stakeholders that should be involved:

  • Marketing Team: The marketing team should be heavily involved in the reporting process, as they are responsible for driving website traffic and conversions. They can use Google Data Studio to track key metrics such as website traffic, conversion rates, and customer acquisition costs.
  • Web Development Team: The web development team should also be involved in the reporting process, as they are responsible for maintaining the website and ensuring that it is functioning properly. They can use Google Data Studio to identify any technical issues or errors that may be impacting website performance.
  • Executive Team: The executive team should be kept up-to-date on the website's performance, as it can impact the overall success of the business. They can use Google Data Studio to track high-level metrics such as revenue, ROI, and customer lifetime value.

By involving these key stakeholders in the Google Data Studio reporting process, businesses can gain a comprehensive understanding of their website's performance and make data-driven decisions to improve their online presence.