Who Should Be Involved in Google My Business Analytics and Reporting?

Google My Business is a powerful tool for local businesses to manage their online presence and attract new customers. However, simply setting up a Google My Business profile is not enough. To get the most out of this platform, you need to track and analyze your performance using Google My Business analytics and reporting.

So, who should be involved in this process? Here are the key stakeholders that should be involved in Google My Business analytics and reporting:

1. Marketing Manager

The marketing manager should be responsible for overseeing the Google My Business strategy and ensuring that it aligns with the overall marketing goals of the business. They should also be involved in analyzing the data to identify trends and opportunities for improvement.

2. SEO Specialist

The SEO specialist should be responsible for optimizing the Google My Business profile for local search and monitoring the performance of the business's local search rankings. They should also be involved in tracking the impact of any optimizations and making adjustments as needed.

3. Sales Manager

The sales manager should be involved in Google My Business analytics and reporting to track the impact of the platform on lead generation and sales. They should also be responsible for identifying any opportunities to improve conversions and revenue.

4. Business Owner

The business owner should also be involved in Google My Business analytics and reporting to stay informed about the performance of their business's online presence. They should be aware of the data and trends so they can make informed decisions about the future of their business.

By involving these key stakeholders in Google My Business analytics and reporting, businesses can gain valuable insights into their online performance and make data-driven decisions to improve their local search rankings, generate more leads, and increase sales.