Who Should be Involved in Local Citation Building for a Business Website?
Local citation building is a crucial aspect of local search engine optimization (SEO) for businesses that serve customers in specific geographic areas. A local citation is any mention of a business's name, address, and phone number (NAP) on the internet. These citations can be found on local business directories, social media platforms, and other websites. Local citation building involves creating or claiming business listings on these sites to help improve a business's visibility in local search results.
So, who should be involved in local citation building for a business website? Here are some key stakeholders:
1. The Business Owner
The business owner is ultimately responsible for ensuring that accurate and consistent NAP information is published across all citation sources. The owner should review and approve all business listings, and ensure that any changes to business information are promptly updated.
2. The SEO Specialist
The SEO specialist is responsible for developing and executing a local citation building strategy that aligns with the business's goals and objectives. The specialist should conduct a citation audit to identify existing citations and ensure that they are accurate and consistent. They should also research and identify relevant citation sources and manage the process of claiming and creating new listings.
3. The Digital Marketing Team
The digital marketing team should collaborate with the SEO specialist to ensure that the citation building strategy aligns with other marketing initiatives, such as social media and content marketing. They should also track and analyze citation performance metrics to identify areas for improvement and optimization.
4. The Web Developer
The web developer is responsible for ensuring that the business's website is optimized for local search. This includes adding structured data markup to the website's code to help search engines understand the business's NAP information and other relevant details.
In conclusion, local citation building requires collaboration between several stakeholders, including the business owner, SEO specialist, digital marketing team, and web developer. By working together, these stakeholders can ensure that the business's local online presence is accurate, consistent, and optimized for search.