Who Should be Involved in URL Canonicalization for a Business Website?

URL canonicalization is the process of selecting the best URL when there are several choices for the same content on a website. This process is important because it helps avoid duplicate content issues and ensures that search engines can properly index your site. But who should be involved in URL canonicalization for a business website? Let's take a look.

Web Developers

Web developers are responsible for implementing the technical aspects of URL canonicalization, such as setting up redirects and specifying canonical tags. They should be involved in the process from the beginning to ensure that URLs are structured in a way that is easy to manage and that redirects are set up correctly.

SEO Specialists

SEO specialists are responsible for ensuring that a website is optimized for search engines. They should be involved in URL canonicalization to ensure that the chosen URLs are search engine friendly and that the correct pages are being indexed.

Content Creators

Content creators are responsible for creating the content that appears on a website. They should be involved in URL canonicalization to ensure that the correct URLs are being used for their content and that there are no duplicate content issues.

Project Managers

Project managers are responsible for overseeing the entire website project. They should be involved in URL canonicalization to ensure that the process is properly planned and executed, and that all stakeholders are involved.

Overall, URL canonicalization is a team effort that requires input from various stakeholders. By involving web developers, SEO specialists, content creators, and project managers, you can ensure that your website is properly optimized and indexed by search engines.