| Marketing and advertising are two different things. Advertising and marketing both have the same goal, to get your business and messaging in front of your ideal customers. |  |
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Advertising (which includes things like banner ads, social media ads, or billboards) is just a single strategy that falls under the marketing umbrella. In other words, advertising is a form of marketing. |
| Marketing also encompasses a ton of other strategies with the goal of getting the word out about your business (like content marketing, sales presentations, brochures, and podcasting). |  |
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Advertising is anything that has to do with ads. |
| Marketing is any practice or action that’s taken to promote your brand. |  |