Marketing and advertising are two different things. Advertising and marketing both have the same goal, to get your business and messaging in front of your ideal customers. | ![]() |
![]() |
Advertising (which includes things like banner ads, social media ads, or billboards) is just a single strategy that falls under the marketing umbrella. In other words, advertising is a form of marketing. |
Marketing also encompasses a ton of other strategies with the goal of getting the word out about your business (like content marketing, sales presentations, brochures, and podcasting). | ![]() |
![]() |
Advertising is anything that has to do with ads. |
Marketing is any practice or action that’s taken to promote your brand. | ![]() |